As of the latest available weekly sales report on iTunes Connect, the number of downloads for my three iPhone applications have passed 10 000!
The apps are Hiragana Lite (free), Hiragana ($2.99) and Katakana ($2.99).
I am amazed at the success of these admittedly simple applications and would like to extend my sincerest thanks to my customers, especially those who have left feedback and pushed me to improve the apps.
The numbers
The vast majority of downloads have naturally been for the free version Hiragana Lite. However with just under 10% of the total downloads, the paid apps have together been able to edge over the 1 000 downloads line. This is way beyond my wildest hopes.
The explosion of Hiragana Lite downloads makes the sales lines for the paid applications look almost flat. But if we disregard the Hiragana Lite downloads and look closer at the sales of the paid apps, combining their numbers, we notice something interesting.
Don't let the changed scale on the y-axis in the following graph confuse you, it goes to 1000 instead of the 9000 shown in the graph above.
Before the release of the free version the sales trend had been declining after the first few weeks. It looks like it was about to go flat right around 500 sales. However since Hiragana Lite has been available sales have picked up and have held remarkably steady.
My conclusion to this is that it is a very good idea to make a free version of your app available, letting potential customers try before they buy.
A second conclusion is that I should probably set aside some time to develop a few more apps.
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*Note that these numbers do not include updates, only new customer downloads are counted.
3 comments:
CONGRATS! That's awesome. Look forward to new apps with your signature simplicity and style.
Thanks for sharing!
So with 1000 units sold at $2.99 each, less Apple 30% share, yields US$2,093 in revenue after...how many years of sales?
Do you feel the apps were worth the effort to create?
max: The sales numbers above are up until june 2009, so about 10 months in all. Since then a further 60 000 downloads have been registered for my apps. I may post an updated sales chart some day.
It has definitely been worth the effort just for the pure fun of creating them, though financially it hasn't made a big impact.
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